To succeed at Facebook marketing, you need to know how to identify Pages of similar companies and competitors that you can emulate. (Class materials at ). In this video, Jason McDonald overviews how to search Facebook, directly by using Facebook’s search feature, and indirectly by using the site: command on Google. In this way, you can input your keywords, identify interesting company Pages on Facebook as well as groups, persons, or topics, and then inventory what you like, and what you don’t, on their Facebook Page.